What is WordPress Gutenberg | The new editor from WordPress
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wordpress gutenberg

What is WordPress Gutenberg?

Over the years there have been a number of innovative technologies that have significantly shaped the way we use and view the internet today. Just think about what browsing the web would be like without Google, JavaScript, Flash or any of the other technologies we’ve come to know all too well. Introducing the new WordPress Gutenberg editor and Blocks.

In late 2018, WordPress plans to release the WordPress Gutenberg editor in their upcoming 5.0 iteration. We think it’s going to be a big deal and one that’s bound to shake up the web design industry in the most positive way possible.

Creating content is going to become easier than ever before and this will undoubtedly push the focus of web design back towards user-end experience as opposed to the aesthetic-driven approach that’s all too common today.

WordPress Gutenberg is something we’re really excited about as professional web developers and we’re sure business owners across the UK will be too once they know more about the full potential it has to offer. So, if you’d like to learn more about how the Gutenberg editor can transform your website to deliver a more satisfying experience to your end users, please contact a member of our team.


The Gutenberg editor in a nutshell


Touted as a “whole new way to use WordPress”, the Gutenberg editor is an innovative as it is slick. Its goal is to give users the power to effortlessly create rich, clean designs that match the ambitions of any online endeavour.

You’ll be able to achieve much more with fewer plugins, while creating multimedia-heavy layouts that actually run faster through Gutenberg than the classic editor. But, in addition to this, you’ll be able to confidently rely on the end result of WordPress Gutenberg as everything seen through the editor is as it will look on any computer screen, mobile or tablet device.

Thankfully, the developers at WordPress are busy adding their final polish to Gutenberg as we speak in order to achieve their projected 2018 release.


What are “blocks” and how do they work inside WordPress Gutenberg?


Before Gutenberg, creating, adding, and editing content required real legwork to make new changes, such as dealing with shortcodes, embeds, widgets, and the like. However, the WordPress Gutenberg editor has totally changed the game and makes building your web content more like constructing a LEGO set than what we’re normally used to.

Blocks allow you to define exactly what each piece of content in your layout is going to be and this then opens up unique specifications for every block type. For example, if you turn a quote block into a paragraph block you’ll then get a new set of design and formatting options to make use of.

Every block you’ll make will have its own layout and the settings to go along with it. But as an added bonus, you’ll be able to save your customised blocks and then recall them at a later date as a reusable block.

There are blocks for everything you’ll need to make a fully functional, rich and beautifully designed web, including paragraph, lists, code, headings, quotes, galleries, widgets, buttons, shortcodes, and columns blocks to name but a few.


Writing with WordPress Gutenberg is seamless and innovative


Creating new online content is one of the most powerful and cost-effective forms of marketing currently in use today. The Gutenberg editor in WordPress 5.0 provides you with a seamless writing experience, with paragraphs of text becoming their own individual blocks after hitting enter.

A major improvement over the classic WordPress editor is the ease at which you can copy content over from a Google Doc. What was a hassle is now a walk in the park and you should be able to copy to WordPress Gutenberg with your headings, links, and spacing still intact.


Editing content is going to get easier


With blocks, editing content is more of a breeze than ever before. The accessible nature of adding, moving and editing blocks has turned the process into a far smoother experience.

For blog posts, this kind of power over the structural editing of your work does more than just add convenience. In comparison to the old editor, adding blocks for images and quotes is an intuitive process that will elevate the quality of your content to deliver a better end-user experience.


Improved mobile compatibility and optimisation


Media consumption through mobile and tablet devices is increasing in major way as every year goes by. This poses significant challenges for marketers, especially given how many content block plugins fail to work adequately on numerous mobile and tablet devices.  With the Gutenberg editor, optimisation for mobile and tablet devices is all part and parcel of the process, so there’s less for you to worry about when your content goes live.

Do you still have questions about what is Gutenberg or how it can make a positive impact for your business online? Our experienced development team is here to help walk you through Gutenberg’s new features and position your business online as a prominent player in your sector. For further information, simply get in touch with a member of our team now and we’ll discuss the best way to get the most out of WordPress Gutenberg for your business.

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