But those are two excellent reasons why it should be at the top of your list.
Sure, business may have slackened off recently (or dropped off a cliff completely), but don’t despair, start thinking ahead.
Sooner or later, the world and economy are going to recover, so you must be ready when that day comes.
Digital marketing goes virtual
Loads of companies out there are taking the bull by the horns and adapting. A drop in demand for conferences, seasonal events, and such like, has led to a boom in virtual events.
Isn’t it time you did too?
OK, virtual events may not be your thing, but that doesn’t stop you from expanding your digital marketing strategy.
By acting now, you will boost your return on investment by:
- Growing your web traffic
- Driving your search engine rankings
- Gaining leads and make conversions
What does your digital strategy look like?
So, where do you begin?
Your digital strategy doesn’t have to be complicated, and it should be tailored to suit your industry and business. But, to give you some pointers, you might want to consider these.
Exploit user intent
Google’s search capabilities continue to evolve. Right now, it’s all about user intent. That’s why semantic search is the flavour of the month. You can make the most of this by creating topic-based content rather than copy that focuses on keywords. That means stuff that is relevant to your business, industry and that answers the questions frequently asked by your customers.
Some people don’t have the patience to read loads of content, but a lot do. Long-form content is usually somewhere between 600 – 3000 words in length and gives an in-depth look at a specific topic. Of course, it has to be of excellent quality, relevant to your audience and engaging.
People do love a good video, so why not make the most of that. You can create how-to videos about your products, explainer videos, and even ones that show how your products are being used in real-life. How about video testimonials?
Hands up if your social media channels just feature links to your blog posts, random photos or updates about what you had for lunch? Why not mix it up and include surveys, infographics, quizzes and user-generated content?
It’s time to get digital
If you wait for business to pick up before you get started on your digital marketing strategy, you’ll be too late. Acting now will get you ahead of the game. There is no such thing as a bad time to market your business, and if you are a bit on the quiet side at the moment, get stuck in.