Does Professional Web Design Really Make a Difference?
In today’s world, your online lead generation strategy can come to a screeching halt if your website simply isn’t up to the standards expected by consumers. Staying competitive online really does require a state-of-the-art website, but there’s a lot more to consider than just aesthetics.
While the look of your website is an important factor to consider, you need to carefully think about what’s going on under the surface too. After all, you wouldn’t buy a new sports car without an engine, interior, or electrical systems, right? The same applies to your website and this is really where professional web design makes a huge difference in terms of overall performance.
To help you better understand professional web design, we’ve highlighted 5 benefits that you probably won’t be able to pull off if you go down the DIY route. To find out more, simple contact a member of our team and let’s discuss the best way to turn your website into an online lead generation machine.
Bespoke web design really makes a difference for online lead generation
First impressions are hugely important and the same thing applies to your website. There are all kinds of website templates available online for you to use, but you’re going to be limited, especially if it’s a free template. You may also find that DIY web building platforms restrict the number of photos, graphics, and text you’re able to upload, which could be detrimental to your brand’s image.
Thankfully, professional web designers aren’t under any restrictions and have the creative expertise to craft a unique website that best suits the needs of your business. However, in addition to this, professional web designers understand how to promote a positive user experience (UX) through branded designs, site structure, and added functionality. If you want to see your online lead generation strategy succeed, a professional team is going to make a big difference.
Mobile and tablet optimisation is all part of the package
Nothing turns off a consumer more than a website with poor or no optimisation for mobile and tablet devices. You can be almost certain that poor optimisation will have a significantly negative impact on your conversation rate and brand reputation. So, seeing as most web browsing occurs on mobile devices, what’s the solution?
Well, professional designers understand the various standards for displaying web pages on all kinds of mobile devices and browsers. For example, a website that looks good on Google Chrome could look awful on Internet Explorer and the same goes for mobile devices. There’s a lot to consider and a DIY conversion tool simply won’t give you the high-quality end result that consumers expect from a reputable company.
Professionals know how to stay SEO compliant
You’ve probably heard about SEO before, but is it really that important to your business and future success? Well, the short answer is YES, absolutely. If there’s one thing you cannot overlook, it’s SEO compliance.
If your website is rated poorly by Google, you can expect to incur penalties that you may not know about but which could cause your site to drop down in the search results. Thankfully, professional web development agencies stay up-to-date on the latest SEO trends and the best white hat SEO practices; giving you website the best possible chance for online success.
You’ll get the newest technology out there
As technology evolves, so do the tools that web developers have at their disposal. You only have to take a look at an old, neglected website to see how far technology has come. A pro web designer will utilise the latest tech and tools that you simply won’t have access to if you decide to use a DIY web builder.
Just think about what you could be missing out on with video, analytics, RSS, custom CMS, and everything else in between. However, in addition to this, web design professionals will boost the security of your website and help keep your customers’ data as safe as possible.
eCommerce functionality can be tailored around your company
For eCommerce companies, having a dependable and optimised online shop is normally the difference between failure and success. There are so many functionality aspects to consider, including payment gateways, product pages, order processing and tracking, inventory systems, as well as many other things. While a DIY system may work for a small number of products, any serious eCommerce business needs to have a custom-built framework that suits their exact requirements.
Are you concerned that your website’s design is compromising your online lead generation strategy? At Thirty Six Digital, our bespoke web design helps business across the UK stand out from their competitors and provide their customers with an exceptional online experience. To learn more, simply contact a member of our team and we’ll develop a web design strategy that reflects the needs of your business now and long into the future.