According to Forbes, one in six websites on the internet is powered by WordPress. That equates to approximately 60 million, with 100,000 more popping up each day. That must be pretty close to world domination.
With it being the most used CMS software, part of its success must be down to encouraging users and the developer community to enhance the core WordPress offering. Of course, it’s also easy to use, making it highly attractive to users of all techie abilities.
But they can’t be the only reasons why it’s so popular.
Why WordPress is so popular
- Perfect for any type of website
- WordPress websites support media
- Easy to use
- Scaling up is a piece of cake
- SEO and WordPress websites
Being open-source means that WordPress’s source code is open for anyone to study. This means it can be improved by testing, bug reporting and submitting patches. So, your experience is enhanced by a collection of contributors who find and fix security issues and bugs.
Some people are under the impression that WordPress is just for blogs. It’s not. Its myriad of plugins and themes can be used for practically anything, from business websites to e-commerce sites and portfolios to business directories.
Plus, you won’t end up with a website that looks like someone else’s because there are no limits when it comes to customising the look and functionality of your site. It’s this flexibility that makes it the perfect platform for e-commerce sites.
You can easily enhance your WordPress website by adding various forms of media, such as images, documents, audio, and video. Of course, you should only be using these if you own them; they are open for free downloads or are usable when credit is given. Do not fall foul of copyright rules.
For most people, this is probably the most crucial reason – anyone can use it. You don’t have to be a technology expert or coder to get the most from your website. Its intuitive, easy-to-use dashboard makes it a doddle.
Your site can grow with ease. Once you have your theme (either a bespoke one or a WordPress template), you can easily add pages. If you need to add functionality (such as e-commerce or a portfolio), that can easily be achieved with a plugin.
SEO is built into WordPress, automatically generating title tags and meta descriptions for your pages and posts. Plus, there are also several plugins you can use to enhance your search optimisation.
You need a WordPress website
After reading all of that, it’s easy to see why WordPress has such a strong following. It’s the perfect choice for bloggers, business owners, developers with clients, and e-commerce professionals.
Whether you go for a custom design or a template, you maintain complete control over your site and benefit from plugins, themes, free tools, and full media support.
Talking of custom design, that’s a real plus for anyone looking at a WordPress website for their business. You get the look and functionality that you need for your business; you don’t have to adapt your requirements in the slightest.
Of course, if you’re on a limited budget, then it could be worth looking at the free or paid WordPress themes. Being ready-made means your website won’t be unique or as flexible as a bespoke design, so they’re more suited to blogs rather than business websites.
Whichever way you look at it, WordPress is a fantastic platform for your business.
Thirty Six Digital is a Hertfordshire-based website design agency crammed with WordPress experts. Whether you need a bespoke website or have an existing WordPress website, call today on 0203 291 1021.