5 Website Maintenance Tips | Digital Marketing | Thirty Six Digital
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Website Maintenance Hertfordshire

5 Website Maintenance Tips

More often than not, website maintenance ends up as one of the monthly tasks that gets overlooked by many business owners. You’d be forgiven for thinking that there are more pressing issues for you to deal with, but the reality is that your website’s security and maintenance should be high on your to-do list if it isn’t already.

Failing to address your website’s ongoing requirements can have devastating consequences for your business’ reputation and financial outlook. Yes, there are lots of security threats out there from malware and hackers, but there’s also plenty to focus on in order to keep your customers and Google happy.

Thankfully, we’ve got plenty of website security tips to help you get this essential duty finished quickly, efficiently, and correctly. Read on to learn how to maintain a website or speak with a member of our team about establishing a monthly maintenance plan for your website if you’re pressed for time.


Review your website’s loading speed


While very slow loading speeds are obvious to spot, you may find that your website isn’t loading quite as quickly as it once was. Why is this important? Well, firstly, Google prefers websites with faster loading speeds as a factor in search engine rankings. But, in addition to this, your site visitors expect fast loading speeds and having any issues in this area could negatively impact your conversion rate.

As you add landing pages, images, social widgets, and everything else, you may see a decrease in loading times. You should always be aiming for a load speed under 1 second, and you can keep track of yours while also learning how to reduce it with free tools like Google’s Page Speed Tools and Pingdom.


Check your website’s responsiveness on multiple browsers and devices


Most of your website visitors will be using one of the established web browsers, such as Firefox, IE, Google Chrome, Opera, or Safari. So, it’s critical that your website performs across all of these browsers, as well as mobile and tablet devices.

However, you really should be putting a serious emphasis on mobile and tablet optimisation in your digital strategy moving forward. Mobile devices play a key role in digital marketing efforts and this is only going to get more prominent in 2018. If you do spot a browser or device that’s unable to access your website as it should, speak with your IT department or a professional development team to determine how things can be improved.


Examine links and images to see if any are broken


It’s fair to assume that at some point, external links you’ve included to direct traffic away from your site may have become defunct. Unsurprisingly, you’ll probably find the same thing happening from time to time should you have opted to link or display images from external websites.

Again, this can impact consumer confidence in your brand and you’ll also run the risk of being awarded a search ranking penalty. Depending on the size of your website, you may be able to manually check your links and images over every month. But, if you don’t have the time, take a look at Xenu Link Sleuth or get in touch with an agency to take care of this for you.


Upgrade plugins and update critical server technology


Keeping your plugins and server technology up-to-date is by far the most important of our website maintenance and security tips. More often than not, hackers identify vulnerabilities and then exploit them for criminal means. This could affect the plugins you use on your website or the server-side technology your website relies on.

You’d be right to you feel a little uneasy about this as the consequences of a major security data breach are often severe. So, really do your research on any prospective hosting providers to make sure they routinely update their servers. Additionally, check that all of your plugins are up to date as well as any JavaScript libraries.


Back up your data and files


Backing up your critical data is hugely important and something that should be carried out with your website maintenance on a monthly basis at the very least. If your website’s security is compromised or if there’s a catastrophic failure that wipes everything, you’re going to be hugely grateful to have a backup to rely on. Always carry out this procedure carefully and get professional help if you need it to feel confident in your ability to carry out this process.

But, don’t just rely on a monthly backup, especially if you’re carrying out frequent maintenance or if you’re just beginning to learn how to maintain a website. Thankfully, a lot of hosting packages from providers include some form of backup service. However, you’ll want to establish how thorough the backup dumps are and learn exactly how to restore from a backup long before you actually need to.

Do you feel like you need a little help to keep your website secure or are you looking for some more website maintenance tips? At Thirty Six Digital, we deal with website optimisation, maintenance, and security every day of the year. If you’re feeling a little overwhelmed, we’re here to help. Contact a member of our team and let’s set up a monthly maintenance plan to keep your website functioning as it should all year round.

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